Gift cards, reimagined.
Made to move. Made viral.
Give Good. Feel Good.
Connection is the new currency.
The first currency powered by human connection.
Watch one person's choice create a chain reaction.
T H E T R U T H
The moments that changed you weren’t transactions
They were someone seeing you. Choosing you. Trusting you'd feel it too.
That's biology. Not marketing.
Give as good as you get.
W H Y N O W
The infrastructure is ready.
The behaviour is proven.
The moment is now.
Gift cards:
$200B industry. 0% virality.
Referral programs:
Predictable. Forgettable. Feeling transactional.
Millennials + Gen Z:
Crave authenticity.
Digital gifting is everywhere.
Emotional connection isn't.
You know how Venmo made payments social?
We make gift cards viral.
T H E H I N T
But here's the thing:
People > Algorithms
One gift. Endless forwards.
Your customers become your movement.
H O W I T W O R K S
The magic of LIF becomes many.
Someone LIF’s anonymously.
Share what you love with
who you love.
The Send.
Tap to see who sent it.
Recognition → gratitude.
The Reveal.
The Gratitude.
Thank them.
Connection unlocked.
Keep it, split it, or spark it forward.
Your choice. Your reputation
The Choice.
When you LIF someone →
chains branch →
.Behaviour compounds.
TheMovement.
Every LIF returns to the brand and creates a new starting point.
Here's how good spreads.
T H E L I F E N G I N E
Loop 1:
The Forward Chain
Before forwarding, you can thank the giver.
A moment of gratitude. A big emotional shift.
They feel seen → they feel good →
they start a whole new chain.
One act becomes many.
One spark becomes a ripple.
One ripple becomes a wave.
Loop 2:
The Gratitude Re-Spark
You reveal who sent it. You feel grateful.
You forward it. They forward it. And it keeps going.
70% forward rate.
Real human behaviour proven in the wild.
The Movement
LIF doesn't grow in a straight line. It grows in branches — spreading through people, through communities.
Connection doesn't stop.
It compounds.
This isn't paid acquisition.
It's love-driven acquisition rooted in human behaviour.
T H E M E T R I C
Generosity feels better when it’s shared.
People don’t just use LIF they feel it.
Average gift cards reach 1 person.
LIF reaches 1.8 people per send.
What if growth felt good?
Not a referral program.
Not a gift card.
Connection Currency.
T H E C A T E G O R Y
A new growth channel that spreads through people, not promotions.
What we're NOT:
Gift cards (static, one-and-done)
Referral programs (transactional, forgettable)
Loyalty points (discounts, retention-focused)
What we ARE:
Connection-driven acquisition
Viral gifting layer
Customer-funded growth
We're not optimizing ads. We're replacing them.
We flipped the funnel.
L O V E - I T - F O R W A R D
LIF is the action.
Your brand becomes the spark.
Each forward becomes your next customer.
The Old Way:
You pay platforms → they send you traffic → cold leads → low conversion
The LIF Way:
Your customers LIF your brand → warm intros → gratitude-driven trial → they LIF others
Customer-funded acquisition.
Performance marketing powered by people
Kindness isn’t rare.
It just needs a spark.
84% go out of their way to pay it forward.
Kindness is contagious.
— OnePoll x Chime, 2024
78% prefer brands that genuinely care.
People want to support brands with heart.
— Cone/Porter Novelli
People spend more when
generosity leads the experience.
Values-led brands outperform.
— McKinsey & NielsenIQ, 2023
F O U N D I N G M E M B E R S O N L Y
We’re hand-selecting brands who get it -
Lifestyle. Wellness. Hospitality. Food.
Brands with heart, community, and customers who already love them. We just make that love visible. And viral.
Early access. Founding economics. First-mover advantage.
This isn’t for everyone. That’s the point.
What Founding Members Get:
Priority integration (Shopify, Mindbody, Square)
Dedicated onboarding (we build it with you)
Founding member pricing (locked in)
Early data access (see what works before anyone else)
Movement positioning (you're the brands who got it first